Genoa, a city of a thousand faces

Elegant and down-to-earth, sophisticated and gritty, vertical and horizontal: Genoa is a weave of fascinating and authentic contrasts. You walk through shady carruggi and suddenly find yourself in front of one of the sumptuous Palazzi dei Rolli. You breathe in the scent of the sea and immediately after that of basil and aromatic herbs. A city that offers surprising glimpses, where history coexists with daily life and each neighborhood retains the character of the village it originated from. With one of the largest historic centers in Europe and the prestigious UNESCO heritage of the Rolli, Genoa holds onto its roots while proudly looking toward the future, as shown by recent developments along the Waterfront, the new Palasport, and the airport expansion.

Liguria Colors guides you in discovering it

We know this city in all its shades and want you to experience it with the same intensity. That’s why, among the experiences we offer with Liguria Colors, there is also Discover: an experiential visit designed for those who wish to explore Genoa in an active, participatory, and engaging way. Not just history and monuments, but also anecdotes, curiosities, urban legends, and small challenges to tackle along the way—learning while having fun and feeling part of the story.

A new way to experience the city

Discover is perfect for corporate teams, private groups, schools, or curious travelers. Each itinerary is carefully crafted to offer a tailor-made experience that enhances the area and engages all the senses. Because Genoa is not just to be seen: it’s to be explored, heard, tasted, and crossed. With Liguria Colors, every corner becomes a source of wonder and every step a memory to carry with you.